The Lancia strategic plan is taking shape, opening a new chapter in the brand's history. "Today is an important day," declared Luca Napolitano, CEO of Lancia brand, "Lancia is now ready for Europe, taking a first step to become a credible and respected brand in the premium segment. Our ten-year plan, approved last September, is now taking shape, step by step. We are the Italian Elegance brand and this is our Renaissance. Innovation and timeless Design have always been our core values and to these we want to add sustainability, customer centricity and responsibility, because we look to the future with great ambition."
Lancia's ten-year plan will begin in 2024 with the new Lancia Ypsilon, which will be around 4-meters long, belonging to the B segment and will be launched with a 100% electrified powertrain. In 2026, the new flagship will arrive, 4.6-meter long and will allow the brand to enter into the largest segment in Europe. 2028 will be the year of the new 4.4-meters long "Delta." For further information see the IDTechEx report on Electric Vehicles: Land, Sea & Air 2022-2042.
These three new models will cover 50% of the market and will contribute to the improvement of Stellantis performance in its premium and luxury cluster, as laid out in the "Dare Forward 2030" Stellantis strategic plan. A ten-year plan with a clear electrification strategy, from 2026 the brand will only launch 100% electric models and from 2028 will solely sell 100% electric models. In addition, a wide use of innovative materials will make Lancia the Stellantis brand with the highest percentage of recycled material, with 50% of touchable surfaces made from eco-sustainable materials in order to contribute to building a better world for future generations.
The Lancia strategic plan is taking shape with the opening of a new chapter in the brand's history: Lancia is now ready for Europe, with the appointment of five Brand Managers in Europe:
- Paola Pichierri for France;
- Niccolò Biagioli for Germany;
- Francesco Colonnese for Spain;
- Patrice Duclos for Belgium and Luxemboroug;
- Patrick Zegwaard for The Netherlands.
- Raffaele Russo reconfirmed for Italy.
Roberta Zerbi will cover the role of commercial coordinator of the countries in her role as Head of Lancia Brand for Enlarged Europe region.
Three the criteria that led to the selection of the countries. The first is love and passion for the "Made in Italy", with Spain, Belgium and France leading the way. The second is the relevance of online sales, with The Netherlands and Germany in pole position. The third is the dimension of the B premium segment, with all these countries ranking in the top five. These five countries represent the first step in the internationalization process of the brand, which will be present in Europe in 60 major cities with a network of 100 dealerships and 50% of sales online.
Source and top image: Stellantis